Saturday, October 22, 2011

Social Media Policies: For Business & Private Practice Professionals

I've been receiving some interesting articles and policies that make suggestions for guiding the use of social media for those in private practice and business. This is obviously of concern to me since I'm a user of social media, both as a personal user and as a marketing and business tool.

Here are a couple of good links to check out:

Anatomy of a Social Media Policy

Dr. Sarah Elaine Eaton, October 14, 2011, Social Media Today

Over the past 24 months, my phone rings on an almost daily basis with clients, colleagues and friends in a panic about something to do with social media. That led me to start working with organizations to help them develop and then roll out social media policies for their organizations. Through researching and reading over 150 social media policies for corporations, hospitals, universities and non-profit organizations and helping my clients develop their own organizational policies, here’s what I’ve learned. 

Read the whole article here.  

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Social Media Policies: Necessary but Not Sufficient
Courtney Hunt, February 24, 2011, Social Media in Organizations.

Every organization needs to think about and be prepared to manage the risks associated with operating in the Digital Era. It doesn’t matter whether social media is part of the organization’s strategic agenda, or if the organization itself has any digital presence. It also doesn’t matter how large the organization is, whether it’s for-profit, BtoB or BtoC, or which industry or sector it operates in. To put it simply:

If you employ people, you should have a social media policy.

  • Recent “What Were They Thinking?” Examples
  • The State of the Social Media Policy-sphere
  • The Legal Landscape
  • Guidance for Leaders
Read the whole article here.

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An Example of a Private Practice Professional's Social Media Policy with Clients
Dr. Keely Kolmes, April 26, 2010.

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